Level up your legals with Eaton Smith
Eaton Smith has had a long association with the video games industry and has for many years acted for Ubisoft, one of the world’s largest video games publishers and developers. We are also proud to be members of both Ukie and TIGA, trade associations representing the UK's games industry. Closer to home, we are members of Game Republic, the games business network for Yorkshire and Northern England. We were very pleased to win the national TIGA Award for the Best Legal Services Supplier in both 2020 and 2022, having also been shortlisted in 2021, 2023 and 2024 (and we’re shortlisted for the November 2025 Awards too!). We were also a finalist in the MCV Develop Awards 2025 for the Service Partner of the Year category.
Our work has been very wide-ranging and includes carrying out the legal work for Ballistic Moon in its development of the rebuilt and enhanced Until Dawn.
We act for publishers, developers, artists, musicians and influencers and are involved across not only a wide range of game development and publishing activities, but we also assist across the full range of our clients’ business requirements.
We can prepare game-related contracts or review and advise upon documentation that you may have received, these being examples:
- Confidentiality Agreements
- Intellectual Property licences and transfers
- Development/Publishing Agreements
- Music Agreements
- Investment Agreements and associated deal documentation
- End User Licence Agreements
- Rules connected with prize promotions to market and promote upcoming releases
So whether you are a publisher, developer, artist, musician or influencer – or indeed connected with games in some other way – and you need new documentation preparing or you have been presented with contracts to sign, we can help you with your contractual needs.
Some examples of our work include:
- Reviewing, advising on and negotiating publishing agreements
- Setting up studios and publishers and advising on initial paperwork useful to operations
- Preparation of EULAs covering UGC, in game goods, virtual currencies, IP rights and code of conduct
- Creation of employment contracts/handbooks and providing ongoing employment advice
- Advising on investments from investors and preparation and negotiation of paperwork
- Preparation of development contracts
- Preparing CAP Code compliant terms of entry for prize promotions, including open air events, internet-based competitions and in-store promotions (including smart phone QR/NFC functionality) and, on occasion, covering many countries
- Advising on marketing campaigns, including prize promotions and preparing social media influencer agreements
- Documenting responsibilities on esports tournament, as between IP holder and operator
- Preparation of website Privacy Policies and Terms of Use
Our wider Business Services Team can assist our creative services clients. We cover Employment Law and HR issues, Dispute Resolution services (aka litigation) and mediation. We can also provide Corporate assistance for your business and can deal with, for example, equity investments, EMI Schemes, a business/company acquisition or sale, shareholder changes or other proposed constitutional activities. Our Commercial Property team can advise on any premises move that you may be planning.
For a discussion as to your needs, please contact Chris Taylor at christaylor@eatonsmith.co.uk. You can also follow Chris on Twitter/X at @HolmfirthLawyer
